chief strategist & founder
I’ve spent 20+ years working in the UK advertising industry, and I've been lucky enough to work in some wonderful agencies with some of the very best talent, brands and clients.
Starting as a grad at Lowe on Tesco, I moved to DFGW to learn more about Planning from Gary Duckworth. Since then, from AMV BBDO to Mother, I have loved working on heart-of-the-nation brands like Sainsbury’s and the BBC; and on global brands like Dulux and Unilever.
I’ve nurtured three Top 20 London strategy departments, and helped to manage those agencies at the executive board table. I'm a Chief Strategy Officer, and featured in Campaign Magazine's 'A' List 2015-2017.
Salt of the Earth brings me together with a network of talented independent partners, and friends, that I’ve been lucky enough to meet over the years: from photographers to semioticians, ethnographers to fieldwork recruiters–the very best in their field.
I’m a warm, no nonsense human being. I smile a lot. I’m bound to give you a hug at some stage. But when it comes to brands, I have an inner Rottweiler. Once I get my teeth in, I'll not let go until we get to a really great place.